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Fieldhouse and WIAA Launch Emerald City Kickoff Classic Online Apparel Store
6/3/2003

Fifteen percent of the proceeds will directly benefit the participating schools

BELLEVUE, WA – Fieldhouse LLC announced the launch of the Washington Interscholastic Activities Association’s (WIAA) Emerald City Kickoff Classic online apparel store.

Students, parents and fans can purchase Emerald City Kickoff Classic branded gear that includes tee shirts, sweatshirts and shorts, as well as women and children’s sizes. The online store is completely free for the WIAA, and fifteen percent of each item sold will directly benefit the participating schools.

“Setting up a Fieldhouse Store for the Emerald City Kickoff Classic gives us more time to focus on the event itself without worrying about inventory and fulfillment issues,” said Kevin Griffin, Assistant Executive Director of the WIAA. “Plus, the site itself was free, the designs are unique and it raises money for the schools.”

The Emerald City Kickoff Classic will showcase some of Washington’s best high school football teams and will be played in Seattle’s Seahawk Stadium on September 6, 2003. It has been designed to create an annual community event that celebrates the start of the school year by producing marquee football match-ups not possible during the regular season. In addition to the football games, there will be other activities at the event including live music in the North Plaza.

Fieldhouse is also providing other marketing services to the WIAA for the Emerald City Kickoff Classic including event sponsorship, creative services, and event planning and management.

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About Fieldhouse
Fieldhouse LLC is a marketing services company based in the Bellevue, Washington. With clients ranging from high schools to professional sports teams, Fieldhouse is well known in the sports industry for its promotional design capabilities.

About the WIAA
The Washington Interscholastic Activities Association - the WIAA - is the nonprofit high school and junior high school activities, fine arts and athletic association for the state of Washington. The WIAA was formed in 1905 and currently serves 395 high schools and 411 junior high schools. The WIAA produces 95 state championship events annually.